Product lifecycle management (PLM) can be defined as an information strategy: it builds a coherent data structure by consolidating systems. You can also call PLM an enterprise strategy: it lets global organizations work as a single team to design, produce, support and retire products, while capturing best practices and lessons learned along the way. we view PLM as an information strategy, an enterprise strategy and, ultimately, a transformational business strategy. We see it as a comprehensive approach to innovation built on enterprise-wide access to a common repository of product information and processes.